OUGD602 - HAWRAF - Profit & Loss

Learning Outcomes; 6A2

I was really shocked when I looked at the profit and loss of HAWRAF over a three year period.

Total Income;

2016 - $36,700

2017 - $283,044

2018 - $469,196

I couldn't believe the jump up between their first year and second - they earnt $246,344 more in their second year compared to their first! This shows just how much your business can expand and increase over a short period of time. 

Then, from the second year to third year, their income almost doubled! I was really shocked and surprised by this as it seems a massive increase in the space of just a year. 

I was also taken aback by just how much they profit they were making. I didn't realise that a studio so small could make so much money!

This was really eye-opening for me.

OUGD602 - HAWRAF - 8 Hour Fridays

Learning Outcomes; 6A2

On the 'Potential Internal Projects' presentation I found on the drive, I came across this particular slide I found really interesting.

I felt this was a really great idea for a productive end of the week! The idea is that they have 8 clients with 8 problems and then they solve them all over an 8 hour period. This is  great way to be productive, especially at the end of the week. To have 8 solved problems by the end of the day means you've got a lot done!

Really like this idea.

OUGD602 - HAWRAF - Rent

Learning Outcomes; 6A2


One thing I found particularly interesting on the HAWRAF drive was the price of the studio rent.

I was really shocked by $1,400 a month - this is a lot more expensive than I expected. I'm not particularly thinking of setting up my own studio, and definitely not anytime soon, but I didn't realise how expensive it could be to rent a studio.

This really put into perspective for me how much it costs to run a business. You would have to bringing a fair bit of money in to be able to comfortably afford the studio rent each month, along with everything else.

OUGD602 - Creative Convos - Bafic

Learning Outcomes; 6A2 + 6B2



-film and photography
-music videos

-name from date of birth in letters

-change what you do depending on client

-future clients are people next you - industry not real

-work in screen ration - not just square

*Panes - Choice Errors
-obsessed with codes and systems
-shot on phone or Super 8 camera

*NikeLab x Roundell
-train sounds
-graphic design - take you from scene to scene

*Straight Like That
-reference video
-used friend in cars
-Ask Around video

OUGD602 - Creative Convos - Regular Practice

Learning Outcomes; 6A2 + 6B2




-developing methodologies as a student
-encouraged collaboration
-both technically proficient

-editor saw work at a show

-never done free work

-no shortcuts for good work

-spent a while on your website

-clear documentation

-utilize time in education

-custom your approach

-go to events

OUGD602 - Creative Convos - Kieran Walsh

Learning Outcomes; 6A2 + 6B2 + 6D2



TIPS
- make sure you have a website
-spell check CV
-instagram
-broaden skills
-go to talks
-get a professional email address
-learn what html is
-enter lots of competitions
-learn to prioritise
-research


Wired
-Massive Attack, Unfinished Symphony
-Tease story, max 60 seconds

OUGD602 - Creative Convos - Commission Studio

Learning Outcomes; 6A2 + 6B2



-studio specializing in branding for companies

*Rimowa -luxury styled suitcases

*Espelma - clean burning natural wax candle

*Unfolded - complex printing process with tiny holes

*Haw-Lin Services - clean design to match company

*OK-RM - make sure not to be repetitive - simple mock-ups

OUGD602 - Creative Convos - Eva Cremers

Learning Outcomes; 6A2 + 6B2




-currently interning at Man Vs Machine

-dutch - art academy minerva groningen - graphic design

-happy book - hand made through pop-ups

-graduation show - 3D project


-internship during final year of degree at Snask in Stockholm
-took a risk - sent video as new intern
-pink box
-replied with internship

-In News We Trust
-wanted animated poster - less borig
-3D moving piece

-instagram projects
-design kids interview
-intern magazine
-new york times piece


*boost instagram! use hashtags

WORKSHOP:

-5 min presentation for End of Year Show theme

Our theme was the senses - sight, smell, touch, taste and sound.

My task was to create a mood board based on this for the presentation.



I based my mood board on Willy Wonka's factory as to me, this is the ultimate place to explore the senses.

The idea is that the exhibition would be like entering another world - you would walk through a large, oversize entrance (similar to Stormi World - Kylie Jenner's daughter's party). Inside it would be like walking through a fantasy world. There would be all sorts of different smells, things to see, touch and even taste. The experience would be totally engulfing and you would feel like you have entered a different dimension.

OUGD602 - Creative Convos - Andrew Odong - Pesa Productions

Learning Outcomes; 6A2 + 6B2

Creative Producer - Andrew Odong



-studied physics at university
-found conference producer job in Guardian newspaper
-wanted to serve people's needs and interests

-3 years as a conference producer
-creation of content and arranging speakers for an event
-research content, write programme, pick speakers, make sure financially doable

-freelancing - met director
-approached BSI - Rise event
-spotify = client

-events, film, photo, podcasts

-creative product = service and product

-producer puts ideas together and brings them to fruition

*value based networking
*identify your own value
*customer and client experience
*take action on ideas
*network with people on your level

OUGD602 - Creative Convos - Valentina Medina

-BA in fashion design
-worked in fashion merchandising
-MA in journalism
-W project - not paid barely at all
-worked 3 days unpaid a week
-editor/focused on written content
-'how to pay bills without selling my soul'
-worked 9-5 jobs for a while
-need to be valued and appreciated
-6 months to flesh out idea
-showcase horror genre
-use people you trust
-underepresented genre
-print only format at moment
-use same typefaces to create consistency
-use good network
-find right team

OUGD602 - Being a Professional - Studios of the Future

Learning Outcomes; 6B2 + 6A2

-New Studio - set up identity to represent wider network

-NineSixteen - produces content for phone screens

-Kyra TV - youtube videos, simple concept with repeatable concept

-Mother - books into instagram stories

*TASK*

-create a studio of the future, 10 years from now
-work in groups
-5 min presentation

-name and branding of studio
-predicted trends
-how to meet trends
-pricing services
-fictional case study


PRESENTATION;







Feedback;

-great idea, usable
-popular
-do not charge one lump sum - take a cut from every purchase or you're shooting yourself in the foot

OUGD602 - Getting Published

Learning Outcomes; 6A2 + 6B2

GETTING PUBLISHED

-drive traffic to social media or website
-get published online or in print

PRINT; printed pages, eye magazine

ONLINE; its nice that. creative review, intern

INSTAGRAM; the design blacklist, design and branding, design.pick, bestofpackaging

*research what they usually feature
*inform your own work
*use specifications and guidelines

-write press release - research how itsnicethat write, work in same style, send to them

Back Door Beads

Back Door Beads uses a friendly and relaxed sans-serif typeface in a playful style. The phrase 'back door' implies that the craft supplies are cheap and affordable, whilst 'beads' alludes to the kind of products available inside. The blue and purple colour palette creates a lively and cheerful vibe, and the circular beads add a sense of fun and creativity.