Monday, 11 February 2019

OUGD602 - Study Task 01 - Time to Get Online - Personal Branding Development

I wanted to update my personal branding ready for it to go on my website.

Whilst I was still quite fond of my previous branding, I wanted something slightly more contemporary and up-to-date that would function properly on a website.

Old branding;





New Ideas;

I am really into gothic/old english style text and I knew I definitely wanted to keep this within my own branding. I was quite keen on a sort of vintagey/washed out/retro feel to take forward into my branding, and I came across a few particular instagram accounts that I just loved the aesthetic of-





 I wanted a boujee, girly feel to the my branding that represented me as a person whilst alluding to tradition/vintage/retro.

Other inspo images;

 
Love the colour palette on these.


 
Girly/almost Barbie vibes.


Experimentation;

I started playing around with a renaissance feel alongside my chosen gothic typeface.



I created a GIF in which my name flashed down the image from top to bottom but I wasn't too keen on how this looked.

I then came across this image and felt it was perfect to represent myself;


Whilst this image isn't me (copyright issues etc) I felt for the purpose of a quick mockup website it would be ideal. Anyone who knows me knows I'm really into pink, really into girliness, and always have my nails done.

I placed my name over the image;


This to me was perfect, the typeface and image work really together and represent me perfectly.




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