PPP - Session 4 - Lecture from Radim Malinic

Today we have had a talk from guest speaker Radim Malinic, founder of design company Brand Nu.

Radim spoke to use about his career journey and how he ended up where he is now - I thought it was really interesting how he started off playing ice hockey, then became a chef and was actually applying for a chef job when he came across an advertisement for a printed t-shirt company.

He decided to instead take this job, and this is where his interest sparked within graphic design - before this, he had no prior knowledge or education within the creative arts.

He also talked about a quote that inspired him - “If I had asked people what they wanted, they would have said faster horses.” He spoke about how he felt this was relevant to certain client briefs and how you should not always deliver exactly what the client has stated, otherwise the project may not be as successful as it could have been with  your own personal input as a designer.

Another thing Radim mentioned was the 2012 logo, and how the it was designed in a way to attract attention to it - the 'naff' idea was chosen instead of a more effective one, purely just to get people talking about the Olympics and get the word spread round.

He also mentioned that in design it is useful to have another skill - he talked about how Heston Blumenthal is a chef, but also a scientist - this helps add a new dimension and extra angle to his work.

I was also very grateful that we were given a free copy of Radim's book - 'book of ideas'. I personally think this is a really great book with lots of useful tips and tricks to help your own design work develop properly.

Overall, I really enjoyed this talk and found it very inspiring!