Design Strategy Final Presentation

For the final presentation of the year, I chose to design this in the same colours used in my self branding. This helps create a sense of continuity and again reinforces myself as a brand.

I used a formal and chatty tone throughout the slides, using abbreviations and lots of punctuation to add a casual element. I felt this reflected me as a person and also helped me to present in a less formal way!

I included lots of imagery and elements of humour to keep the audience engaged and laughing (hopefully!). I felt this was successful as people did actually find bits of it funny (shock) and it made me feel more at ease when presenting.

I wasn't as nervous doing this presentation as I had already had practice with my self branding presentation so I knew what to expect.

Overall I felt the presentation was a learning curve and I actually learnt more about myself whilst creating it. I have really enjoyed the PPP module as a whole and feel like it has definitely helped me think about my own personal practice and how I can develop this during my time studying at LCA.

Who am I as a learner?
- Unorganised
- Put things off – overestimate my time – always think I can get more done in the time I have
- Find it hard to do things without pressure – have 3 weeks, leave 2 weeks
- Hard to balance everything – go gym, cook tea, clean room (OCD), shower etc

Who am I as a designer?
- Discovering style more – like colour!!
- Futura Heavy Oblique
- Clean design
-Experimentational
- Least favourite project – logotype/wayfinding
- Favourite projects – object/current brief


Current aims and ambitions (affected over past 9 month?)
- Want to learn how to develop work more – find it hard to go through process
- Pick idea and run with it – need to stop
- Always visualize end result too soon – want to enjoy design process more and stop stressing!Over summer and for level 5
- Over summer want to be more observant – document things that I see, drawings, make notes and take more pictures of things that inspire me
- Start up freelance business – take on small projects for a bit of cash, try get my name known
- Read up more on design theory etc/books
- Level 5 want to explore other styles more – want to break away from usual style and push out of comfort zone – develop myself as a designer

Learnt and want to learn?
- Learnt that contemporary design is timeless- modernism/Bauhaus – will always look modern and contemporary
- Want to learn more about moving away from the norm – breaking barriers, challenging rules and typical style

Mistakes made and what learnt from them?
- Not spending long enough developing ideas – jumping into final idea too early
- Learnt to slow down – research more – even if I like an idea, put it to one side, keep exploring other avenues
- Will affect my future development by making my projects more well rounded, fully explored and exhausted before refined – better project/ideas

Strengths and how to develop further?
- Colour palettes for stuff – teacher at GCSE – good eye for colour
- Develop further how? Look at type more – want a good eye for type too – want to explore how different typefaces have different effects

Weaknesses and how to address these?
- Deffo time management – always get stuff done but find it hard to do knowing I have more time – not one to leave til LAST min but would like to be more motivated towards beginning of a project
- Address this by planning time more efficiently – look at exactly how many days I have, calculate how long things will take, count down days to deadlines

Enjoyed and why?
- Being surrounded by other graphic designers – looking at other people’s work – inspirational
- Helps drive ideas forwards – want to be as good as other people!!

Disliked and why?
- Too many things going on at once – CANNOT split time between, always spend longer on one than other, neglect ones etc. Like spinning too many plates/juggling. Would much prefer to do them all separately one at a time
- Affects my ambitions because makes me doubt myself – can’t do it now – how will I cope in future? Scares me regarding freelance work. Brain can’t cope!!!!!

Want to get from this year?
- Wanted to develop knowledge of contemporary graphic design – deffo achieved this – better aware of what is contemporary and what is tacky – feel more grown up!

Discovered that wasn’t expecting?
- That graphic designers are constantly juggling things – I thought they took on one project at a time!! Realised what a heavy time consuming job it is – not easy!

Decisions making about future?
- Not sure about freelance work – stressful, not getting paid, not enough jobs, juggling too many things
- Would feel safer working for company – mention Mamas and Papas? Perhaps do freelance as small job on side