Talk from Studio Build

We have had a talk from Leeds based creative agency 'Studio Build'.

'Build is an award-winning creative agency with an international reputation for creating strong visual narratives. Utilising art direction and graphic design, we create brand identities, websites, packaging and books for design-led clients around the world'.

Build have 26 years experience in the industry. They talked about how music has helped shape their design and is a massive influence in their work. They discussed how they used to love Iron Maiden and was first introduced to graphic design by looking at heavy metal album covers. They said that graphic design wasn't a popular thing when they were younger, and that it was known better as 'commerical art'. During school, they were given a 'rapidograph' which was a rotoring pen, a tool used by graphic designers before computers came about. They said they did lots of work with Letraset and had their own catalogue with a variety of different typefaces inside. They stated their favourite typeface was 'Calpyso' - which they now described as extremely tacky and horrible!
During a Foundation course at Scarborough they discovered that graphic design was their passion, and went on to do a OND in graphic design at York.