We decided that we wanted the presentation to really reflect and represent the neon theme.
We started playing around with ways we could create a neon-style typeface.
This example was created in Illustrator using a drop shadow/glow effect.
We also felt the best way forward would be to have a neon-filled image as the background for the whole presentation. We came across this one of a neon-themed cafe/shop called Let There Be Neona and we felt it would be ideal to best demonstrate our idea.
We had to make the image slightly darker in order for the text to show up against it.
After some experimentation, we settled on a bright green colour as this looked best visually against the image.
We also came to a group decision to call the theme 'Neon Jungle'. We felt this was a fun and quirky way of quickly explaining what our theme for the building was about.
Although the neon-style typeface was great for titles and headers, we decided we needed a more readable typeface for the smaller text, so we settled on Lucida Console as a secondary typeface. We felt this best represented the theme due to its digital style.
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