OUGD502 - Self Branding Development

Following my initial thoughts on Juicy Couture and blackletter,

I came across this image and I just instantly knew it was the one!!!!

It had the blackletter I had mentioned, along with the pink colour of the tracksuit. I just loved the combination of the red and pink together. I knew that I wanted to recreate something like this for my own branding.

Colour swatches;

I started playing around with different variations of blackletter, trying out which combinations worked best. I knew I wanted my branding to include/be focused on my own name.

I made a mockup similar to the image I had seen;

Playing around with different formats;

Initializing/creating a logo-type image;

Circular variation for social media display pictures etc;

Square imagery for social media/website purposes;

  

I also started playing with some other 'boujee' style imagery that would link in with the Juicy Couture elements;

  

Exploration;