Sunday, 5 May 2019

OUGD602 - Design Strategy File - Manifesto/Position Statement


During my time at university, I have mainly focused on branding and packaging design. Packaging is something I am really passionate about and is a real area of interest for me, however I have found that specialist jobs in this area are few and far between. I recently applied for a role as a junior packaging designer, and was told my portfolio was great but I wasn’t available soon enough to start the job. This was a massive blow for me as it would have been a dream opportunity, and was the only role of that type available at the time. 

Since then, I have managed to secure a role as a designer at an agency based on design for education. Whilst I am really enjoying working there and exploring a brand new area, it is still my long term goal to move into the packaging sector.

My plan as a designer is to work in the role I am in for the next year or two whilst I build up my knowledge and general professional experience. I will be keeping my eye out for any potential packaging designer roles in the meantime, and if I see an opportunity fit, I may apply. 

Working in the packaging sector has been a long term goal for me and is not something I want to give up on just because I have secured myself a design role doing something else. Over the next year or so I will be frequently looking at websites such as The Dieline in order to keep my knowledge of the packaging market current and fresh. 

In the meantime, I will be keeping up my own personal practice outside of work, which is contemporary collage. I discovered a love and passion for collaging whilst at university and it is something I enjoy doing outside of work. I like to separate my own creative practice from my professional job role - it is nice to do something a bit more fun and creative in my spare time, away from my design job. 

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