OUGD602 - Self Branding - Playing Around with Final Designs

After deciding I wanted an imagery-based branding, I started playing around with different pictures I had collected and how this could work with the blackletter type I had chosen.

For a simple business card, I arranged each image on the front with my name and title 'graphic designer and girlboss'.  On the back, I swatched the main colour from each image and used that for the background. I wanted to keep the back simple, so I just included my logo in the corner, and my twitter, Instagram and email details, with my website address underneath;

Business cards;



For the letters, I wanted to carry on the heavily imagery based feel. I took each image and placed it as the background, with a slight opacity. I then added my name and title, with body copy and a signature.

Letters;



Wrapping/tissue paper;


Personally, I felt that the pink variation was working the best. I wanted my branding to be interchangable, with a variety of different business cards and letters, yet still a recognizable style. However, I felt it was best to have a 'base' or 'default' variation, with the possibility of changing it up.

The pink worked best to represent my 'girlboss' image, and represented me as a person nicely.