Looking back on it now it looks unrefined, unprofessional and doesn't really represent me as a person.
I wanted to focus on something that was 'more me' so I set about re-branding myself. I used Top Girl Studio as a main inspiration for my branding as I love everything about her work and it is so ME!
I wear a Juicy Couture tracksuit that I never take off, and I wanted to really play on this within my self branding!
I decided to look at Juicy Couture's branding.
Lots of pink!
Juicy Couture are known for using a traditional Blackletter typeface in their branding.
I felt this typography was something I could really play on in my own self branding.
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