OUGD602 - Self Branding - Further Development

Although I quite liked the pink and red theme as it was very feminine/girl power-ish, I wasn't sure whether it was too much or too 'in your face'.

I started thinking about other aesthetics that I liked, and looked at a few particular Instagram accounts where I really vibed off the look of the feed;



         

I really liked the muted tones of this girl's particular feed. The oranges/blues/blacks had a retro, vintage feel but also a calming effect. I wondered whether this was something I could incorporate into my own branding.


I came across one image in particular that really caught my eye;

I just loved the colours presented in this image, so I swatched them into my Illustrator document to start working with.


At the same time, I wanted to reflect the contemporary collage background behind my personal practice. I wondered whether including images within my self branding could help represent my collage style.

I gathered a few images together that inspired me, and reflected myself as a person/brand. I still wanted that boujee/feminist/girl power/90s babe feel;

    

    

 


I started thinking about how I could work with these images and put them into a branding context;


*looking at placing logo/name over top of images.


I really liked how this look - it was giving me all the right vibes! I liked the LV/boujee style image combined with the blackletter type.