In the past, I have kept my self branding quite ridgid, with only two colours to work with.
*last years branding;
I knew that I definitely want to keep the same style. The old English typeface was inspired by Juicy Couture;
My whole branding had a boujee/bad b!tch/girlboss feel to it which I felt represents not only myself but my work really well. Whilst keeping the same style, this time round, I wanted to make my branding more flexible, making it work across a range of formats.
I wanted to move away from the baby pink as I felt it might be slightly cliche/overly feminine, so I turned towards a more earthy, muted colour palette as seen in my collages.
Because my main freelance/personal practice is collaging, I wanted to reflect this in the style of my self branding.
I collected a variety of images from the internet, mainly found on sites such as Tumblr and Instagram. I deliberately sought out images that I felt would represent myself and my brand best - designer prints, lots of pink, retro and boujee feel.
I then applied these to the same format for items such as my business card and letters, simply changing the image each time. For the back of the business cards, I swatched the main colour from each image and used that as a background.
The idea is that there will be a range of different business cards, all different yet carrying the same aesthetic/styling.
It is clear that this is my brand, even though the images and designs differ. I felt this was the best way to represent my collaging practice.
Business cards;
Letterhead;
Application across different formats/alternative ways;
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